In this blog, we will discuss the importance of a landing page and how it has the power to make or break your advertiser’s advertising campaign. Before we get started, let’s clear up what a landing page is. What is a landing page? A landing page is a specific page of a website people are brought to after they click on a digital ad or hear a specific URL on
Geofencing is a location-based advertising technology that allows us to advertise to custom audiences. In a geofencing campaign, we can choose specific addresses and draw a virtual box around them to catch the devices that are in that location. Once a device has entered a geofenced location we can begin to serve ads to them and can for up to 30 days after they have entered a geofence. It is
Over the past few years, streaming has experienced rapid growth, creating great potential for advertisers of all kinds to profit from this growth. Over The Top, or OTT, refers to any kind of streaming service that provides content online. While traditional cable providers are used to delivering linear TV, OTT is done solely over the internet, which means users have access to any content they want, wherever they are and
With consumers spending more time scrolling through social media, having a presence on the correct platforms has never been more important for a business. While consistently publishing organic posts is necessary for your client to keep a connection with their customers, it shouldn’t be their only strategy. The truth is, no matter how great their content is, social media algorithms will only allow those posts to reach a fraction of
You just launched a new digital advertising campaign with your client. It makes sense that your client is excited! However, when customers start to discover that their ads don’t display for them, they get angry, doubt the validity of digital advertising, and become hesitant with trusting the process. Not seeing your own advertisement, though, is common. There are actually a lot of reasons why you won’t see your advertisement. We’ll
Determining the Right Social Channels for Your Client’s Business: Does your client have the time or resources to run and maintain all of their social media channels? Social media is all about posting consistency. This not only includes the right type of content, but a steady stream of it, along with the right tools to create the content. Social media channels are not one-size-fits-all. Each social platform contains a different
As the 2022 election draws closer, signs advertising candidates are popping up on lawns, street corners and billboards. But it’s also important for these candidates to get their name and message out to voters online. We can help your client reach voters with advertisements on apps, websites or video content. Here are a few of the most successful tactics when it comes to political advertising: Addressable Geofencing Ads Whether candidates
We know seeing a high bounce rate on a monthly email marketing report is frustrating for you and your client. What went wrong? Well, the reality is that an email can bounce for a variety of reasons, all of which are typically out of our control. Let’s take a look at what an email bounce is, the types that can occur, and what your client can do to help prevent
Event targeting is an exciting and powerful tool when used correctly. This blog explains what to do and what not to do when setting up an event targeting campaign to ensure your client is as successful as possible. Before we get into the dos and don’ts, let’s understand what event targeting is and how it works. What is event targeting and how can your client use it to get more
Facebook is constantly evolving and making changes to better the user experience. Recently, they’ve started updating Facebook business pages to a new layout called “New Pages Experience.” The previous business page layout was called “Classic Pages.” Your business page will look the same to consumers, but the layout for administrators of the page will be different. They are making this transition in stages. Some business pages have already transitioned, and
